TFK: What is your design process when putting together a seasonal collection and creating a cohesive annual line?
TT: We start with a theme, a print, and/or a color palette and build the collection around those 3 touchstones. We do 11 distinct deliveries per year, so the goal is to put together a mix of fabrications, prints, colors and styles that work seamlessly together. Making decisions, and not second-guessing yourself is important or you’ll never meet the deadlines!
TFK: How involved is your team during the inception and conceptualization phases when creating a collection? I’m curious to know if this process is a team effort or if this is something you work on through a more individual/solo process.
TT: It depends on the collection, It can work either way. Because we do so many collections per year, we are definitely open to all ideas since we need a lot of creativity to make it happen! We always ask the questions: would you wear this? do you love it? is it on brand? and that helps us make creative choices that make sense for Trina Turk.
TFK: What is your favorite part of creating a new collection?
TT: I love selecting the textiles, the prints and the colors. I love the styling and all the details too—but the print and color comes first.
14 Comments
You had me at WINE. Honestly what great pieces and the pattern is fantastic.
Haha! I love that! Thank you so much.
I love this pattern, especially for the skirt! The colors are really great.
Thanks Christine! I always viewed Trina’s prints as super summery, but she proved me wrong with this fall print.
What gorgeous pieces for fall! Love that you included the photo of you wearing the first top you got, I’m sure it makes the experience that much sweeter!
-madi xo | http://www.everydaywithmadirae.com
Thanks so much! It’s so fun to look back sometimes 🙂
Trina’s great! My sister used to work for her and growing up in LA, I visited her factory and got to see how she worked as we had friends in common. An LA success story!
No way! That is such a cool connection! I would love to see her factory, what an awesome experience!
She is such an inspiration for fashion enthusiast like me! I loved the interview! I want more 🙂
Aww yay! Thank you so much for reading!
WOW! What an amazing conversation!! She is such an inspiration! I love all these pieces too!
xoxo,
Kasey Ma
http://www.TheStyleWright.com
Email: team@thestylewright.com
Thank you! She really is so inspirational 🙂
You look absolutely gorgeous! That dress was made for you. So good! And I love this whole piece and the interview – so much fun! And I love Mountain Shadows, too – I love right down the street 🙂
Thanks so much! Oh no way – we’re almost neighbors. I live just south east of the resort.