I wasn’t the bride who grew up dreaming of wedding dresses. I never pictured myself in a specific dress or even went as far as thinking about styles that I liked or disliked. It wasn’t until I was 23 years old that I learned just how many different styles and designs of dresses are actually available to brides. Up until that point, I had only been to one wedding and I wasn’t mildly interested in the bride’s “Say Yes to the Dress” experience. My 23 year old self had no idea how much wedding dresses and “Say Yes to the Dress” would become part of my life.
During the winter of 2008, I was living in New York city with my best friend, Megan, trying to make ends meet and just hoping I could afford some Christmas presents for my family. (I sound so dramatic. What I’m not telling you is that this was the beginning of the recession and I was taking full advantage of all the sales and my Bloomingdales “double discount days” from work. Yes, I didn’t know if I could afford Christmas presents for my family because I had to have that plum colored Marc Jacobs purse that came out to a heavy 65% off discount. It was still very expensive. Oh, to be young again.) My roommate was working at American Laser and met the sweetest Latina, who instantly fell in love with Megan (everyone does) and wanted to hire her as a receptionist at the bridal boutique that she managed. Megan took down her information and passed it on to me. I absolutely loved my boss Eliana, who is the exact type of business woman you would expect working at one of the nation’s most elegant high-end designer bridal boutiques. She is one of the most put together, genuine and gorgeous women I’ve ever met, who was also as equally as fierce and intelligent. I began working for her part time on the weekends and after a few weeks of working at Priscilla of Boston she wanted to make me her assistant store manager. I turned down the job, only to be laid off at Macy’s Merchandising Group (MMG) less than a month later. I thought it was the universe trying to tell me something. I turned down a new job at MMG and accepted a position as a Bridal Consultant at Priscilla of Boston.
I participated in a Bridal Consultant training that lasted weeks before being able to work with my own clients. I learned all of the details like styles, fabrics, design that went into all of the different labels that Priscilla of Boston offered, which were Platinum, Priscilla of Boston, Melissa Sweet, and Jewel. Platinum was the highest-end of dresses offered there. I rarely showed it to my clients. The gowns were very modern with cathedral length trains, a ton of bead work and crystals, and most involved heavy layers of the richest fabrics. The Priscilla of Boston line was made up of the classic dresses that gave Priscilla of Boston their name for making Grace Kelly’s wedding dress of alencon lace and taffeta. I appreciated these dresses for the hand-made lace, but they were a bit too formal for my taste. Melissa Sweet was lovely, sweet dresses that were a bit bohemian-chic with a southern flair. I imagined this bride getting married outside. Lastly, Jewel dresses were versions of all of the other lines, but made slightly less expensive in order to have a lower price offering, which was still between $1,000 -$3,000. By the end of the training I had all of my friend’s wedding dresses picked out for them in my head completely based on their personalities. I learned how to meet someone, provide an actionable consultation, receive their wedding details, and find the dress all within 50 minutes.
Although I didn’t love the job in the end, I actually found my wedding dress through this crazy process. I know what you’re thinking, and you’re right – I did not know Aaron existed at the time. It was actually a little over two years before Aaron and my first date when I found the dress. One of the exercises that us Bridal Consultants did was mock appointments. We had an hour every weekday blocked off for all consultants to come together and practice an appointment. One person was the consultant, one was the bride and the rest were either the family to the bride or helpers to the consultant. This particular Tuesday, the assistant manager wanted us to switch it up and practice with a dress that never sells at the New York City store where we worked. It was PL210 from the Platinum collection, so expensive, so heavy, but minimal beading and not as long of a train as most Platinum dresses. We came up with an entire story for the bride, where she’s getting married, how large her wedding is, does she want a veil, etc. Unfortunately, I pulled the short straw and had to be the bride. No one enjoyed being the bride. The consultant helped me into the dress and I didn’t even look in the mirror in the changing room. I was so far from the idea of marriage that it was just part of the job. But, when I walked out into the viewing room with “my family” and I heard the gasps and saw the expressions on their face, I knew that this was something special. I had seen those expressions before during my consultations with real brides. I started doing all of the things that brides do. I couldn’t stop touching the fabric, spinning to see the back, asking to try on jewelry, shoes, veil, and talking about the details of my (fake) wedding. It was a bizarre out of body experience. I took a photo on my phone and sent it to my roommate and one of my best friends from home. I wish I still had that photo.
Thank you to my Priscilla of Boston girls for finding my gown before I ever knew I needed one. #bestweddingconsultantsever #stillhavethelookbook 👰💍 Can’t believe I was able to find it 3 years later. #priscillaofboston #platinumcollection #pl210 #silkfaille #crystalwaistline #fanpleat #classicandmodern #nofilter #InstaSize #ootd #katandfox
Other details and information…
Photographer: Keira Grace Photography
Dress: Priscilla of Boston Platinum 210 | Purchased at BridePower
Hair: Casey Fox of Eclipz Salon Studios
Be you, bravely.
The Foxy Kat